Show Up Where Your Customers Search
Make your website easier to find and easier for customers to understand.
A practical course for western creatives who want to know what to change on their website and how to get started.
Improve three important pages through seven manageable sessions, at your own pace.
Start The Course - $27 USDKnow where to start. Know what to change.
Looking at your whole website can make it hard to know what needs your attention first.
You’ll start with three pages that help customers move from discovering your business to considering a purchase, booking or enquiry:
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Your homepage: Make it clear what you offer and who it’s for.
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One collection or service page: Help customers explore their options and find what suits them.
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One product or offer page: Answer the questions they need answered before taking the next step.
You’ll leave with improvements to those pages and a process you can use across the rest of your website.
Your Seven-Day Roadmap
1. Choose where to start
Pick your three priority pages and understand what you’ll be improving.
2. Get inside your customer’s head
Identify the questions they ask and the words they use.
3. Make your offer clear
Improve headings, descriptions and the information customers need to decide.
4. Improve your search information
Write clearer search titles and descriptions, and check your page addresses.
5. Get your images sorted
Check image descriptions, file names and unnecessarily large files.
6. Fix the dead ends
Check that links, buttons and forms take customers where they should.
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7. Check your progress
Review your updates on a computer and phone, then choose what to improve next.
Complete one session at a time, whenever it fits your schedule.
Bonus Module
Help your social profiles do their job, too
Use the messaging you’ve developed to update your main social profile and create three key posts.
Help new visitors quickly understand what you offer, why it matters to them and where to go next.
Want a second pair of eyes on your updates?
Add a personal review for US$37.
Once you’ve completed the course, submit your three updated pages through the course form. I’ll review your pages and the information you provide, then email you focused feedback on what’s working and what to prioritise next.
Includes one review of your homepage, one collection or service page, and one product or offer page.
Optional add-on at checkout. Value $97
Hi, I’m Mel. I help western creatives get the online stuff sorted.
Through Roamin The West, I build websites, set up teaching platforms and help artists and makers with the online jobs holding them back.
I created this course to give you a clear starting point: practical website improvements explained in everyday language, so you can put them into action and get back to creating.
Ready to stop guessing what to change on your website?
Start with three important pages and a practical plan to make them clearer for customers and search tools.
Get immediate access to the lessons, workbook, checklists and bonus social media module.
Start the course — US$27
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